Better Creative.
Every Wednesday.
The Creative Shift helps founders create content that converts.
Join the membership, learn how to make better ads then join the weekly hot seat call and get sharp eyes on your marketing, every week.
YOU DON'T NEED MORE CONTENT IDEAS.
One look at Instagram or TikTok and you have all the ideas.
Knowing whether what you’re making actually works is the hard part.
You need someone to look at your work
and tell you why it isn’t working,
and how to fix it.
Hi, I’m Lauren.
Thirty years in marketing.
Twenty years inside global brands across Australia, Asia, the UK and the Middle East.
Then ten years building my own ecommerce brand into 48 countries from my kitchen tables in Spain and Australia.
I know what makes creative work - and what quietly kills it.
Not from theory.
From building a business where every decision was backed by my own money.
Now I bring those lessons into The Creative Shift, helping founders make brands with an opinion that don’t get ignored.
So here’s how
The Creative Shift works.
Learn how to make better creative
and then bring it to the Hot Seat call
once a week.
Bring the messy, unpolished creative.
The ad. The email. The launch.
The thing you know isn't quite right but can't work out why.
Every Wednesday, we put real work under the microscope.
What's working.
What's quietly killing it.
What you'd change.
And why.
Sometimes it'll be yours. Every week it'll be someone's.
And you'll learn just as much watching me diagnose their work as you will your own.
Turn up. Learn something. Have a laugh. Go run your business.
WHAT’S INSIDE?
EVERYTHING YOU NEED.
THE FOUNDATIONS
10 bite-sized modules to build your Brand Brain.
Your opinion, voice and audience, written down so Betty can use them.
THE HOT SEAT
One very good hour together every Wednesday.
BETTY
Your creative AI, built around your Brand Brain.
THE SWIPE FILE
Real creative. Plus why it works.
THE SPRINTS
A practical new AI tool or creative skill every six weeks.
THE COMMUNITY
Founders already doing the work. No "just started my journey" energy.
AFTER A WHILE,
YOU START TO SEE IT.You spot the weak idea earlier.
You know when the hook isn't actually the problem.
You stop polishing things that should've been binned an hour ago.
You understand what the numbers are telling you.
Your eye gets better.
That's The Creative Shift.
Ready to
join us?
Walk in copying.
Walk out with a point of view.
Doors open 9th November 2026.
Frequently Asked Questions
-
The Creative Shift is for founders and operators already making their own marketing and wanting to get better at it.
You don’t need to be a marketer. But you should already have a business, an audience and real creative to work on.
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Every Wednesday we get together for one live Hot Seat.
Bring an ad, email, post, launch or whatever you’re working on. I’ll pull apart real creative from the room - what’s working, what isn’t, and what I’d change.
Sometimes it’ll be yours. Every week, you’ll learn from someone’s.
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Not everyone can be in the Hot Seat every week - and that’s kind of the point.
You’ll learn just as much watching me diagnose someone else’s creative because you start recognising the same patterns in your own.
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No drama.
Every Wednesday session is recorded, so you can catch up when it suits you.
You don’t lose the week because life got in the way.
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Betty is an app created by Lauren which combines all of her years of experience in Creative Direction and execution. You have full license to use Betty whilst a member of The Creative Shift. Betty helps you build your brand brain whilst moving through the 10 bite sized modules, she assists you in creating content that sits within the framework of the membership and then will critique your work after.
She doesn’t replace your marketing team, instead she tells you when your ideas are going to be a hit or miss.
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No.
Betty and the AI Sprints are there to make your work easier, not turn you into an AI person.
Use as much or as little as is useful to you. The point is better creative judgement - AI is one of the tools that helps you get there.
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You’re not signing up for another giant course you’ll feel guilty about not finishing. Come to Wednesday, work through the bite sized modules when you can, use Betty while you work, and dip into the Sprints when they’re useful.
No gold stars for completion. Just get better at the work you’re already doing.
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When you pay annually you save 2 months for free in both the standard and VIP memberships.
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On the monthly membership, yes - you can cancel before your next billing date and you won’t be charged again.
The annual membership is a 12-month commitment paid upfront.
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Start with one very good hour.
Come to the Wednesday Hot Seat and take what you learn back into the work you’re already doing.
There’s more inside when you want it. But you don’t need to make The Creative Shift another job.