Lightspace - Betty Brand Brain Modules 1-6 | Shape Your Brand Strategy

Questions 1–11. About Lightspace as a whole. Your opinion, your voice, the feeling the brand gives. True no matter what someone's booking. We nail these once.

Questions 12–22. Specific to PRIVATE STUDIOS at Lightspace only — which is the priority right now. Hot desks and permanent desks later. Same block, run again.

Module 1 · Brand-wide

Your Opinion

The flag in the sand.

1.What do you believe about your industry of coworking or work spaces that most other providers wouldn't say out loud? One sentence. One belief about your industry that not everyone would agree with.

2.What annoys you about how other coworking or office spaces are run or marketed?

3.Finish this honestly: "Most businesses think they need ___, but what they actually need is ___."

4.Is there a belief you hold about growing teams and office space that you've softened in your own marketing because it felt too strong or too niche?

Module 2 · Brand-wide

Your Voice

How you actually sound.

5.If a friend asked "so what's Lightspace, actually?" over coffee — what would you say, no marketing speak?

6.What words or phrases do you find yourself using again and again when you talk about the business?

7.Read back your last few Lightspace captions or emails — do they sound like you, or like "professional business voice"?

8.When have you felt most genuinely excited talking about Lightspace to someone? What were you saying in that moment?

Module 3 · Brand-wide

Your Emotional Signature

How it should feel, vs how it does.

9.Thirty seconds after someone walks into a Lightspace private studio for the first time — what do you want them to feel? (Three words max.)

10.If you asked three current members "how does being here make you feel?" — what do you think they'd say?

11.If you can, ask 2–3 real members or clients this question before our session — what did they actually say? (A quick voice note or text back from them is gold.)

Optional, but the real answers are worth more than a guess.

Module 4 · Private Studios

Feel

The private studio buyer, specifically.

12.Think of your last 3–5 private studio bookings — what was going on for them right before they booked? What were they frustrated with, tired of, or worried about?

13.Finish this: "They booked a private studio because they were tired of feeling ___." (The feeling underneath the problem, not the problem itself.)

14.What's the emotional difference between someone booking a hot desk and someone booking a private studio? What's different about their mindset?

Module 5 · Private Studios

Believe

What's stopping the booking.

15.What do people think is true about private studios that isn't — about the cost, the commitment, who they're "for"?

16.What objections or hesitations do you hear most often before someone books a studio?

17.Do you think people believe a private studio will actually solve their problem, or are they unsure it'll make a difference?

18.Do people ever seem to think "this probably isn't for a business our size"? Something similar — like the studios aren't meant for them?

Module 6 · Private Studios

Behave

The signals someone's close to booking.

19.Before someone books, what do they usually do first — browse the website, message you directly, ask about a specific studio size, request a tour?

20.Do people usually compare studio sizes (6 / 8 / 12 / 15 seats) before deciding, or do they generally know what they need?

21.Is there a common question or message you get right before someone books — something that signals "they're close"?

22.How far in advance do people usually enquire before they actually commit — same day, a few days, weeks?

That's everything.

Copy it. Send it back — email, text, Slack, whatever's easiest. We build your Brand Brain together next week.

Hi, I'm Betty, Your Creative Assistant

Your Opinion

Your Voice

Your Emotional Signature

Feel

Believe

Behave

That's everything.

The Creative Shift.